
TV when it’s on.
Art when it’s off.
Artwork, television, movies, and memories – The Frame showcases them all on a beautiful QLED screen. Every piece of content is displayed in stunning 4K resolution and accented by a customizable, stylish bezel that seamlessly complements your home’s décor.

‘”…the Art Mode and fine picture quality makes this unique addition to our home.”
– 55″ Class The Frame QLED Smart 4K UHD TV (2019), Skaneateles, NY, USA, samsung.com

like a frame
Frame-look Design
The elegant, modern design blends flawlessly to elevate your home décor.
Customize to your style
Customizable Bezel
The Frame offers a variety of customizable, magnetic bezels so you can easily choose – or even change – your favorite color to best suit your space.*


Art Mode
Transform The Frame into a beautiful work of art when you’re not watching TV. The built-in Motion Sensor detects when you walk into the room to automatically turn on and display your favorite selections. The built-in Brightness Sensor adjusts to your room for a realistic display. Set the Motion Sensor timer, so when you leave the room, the screen turns off automatically to save energy.*
*Motion Sensor and Brightness Sensor operate only in Art Mode. Performance may vary depending on the lighting condition.

Art Store for The Frame
Art Store
Bring world-class museums and galleries into your home with the Art Store. Buy individual pieces or get unlimited access to an ever-expanding collection of art and photography from established and emerging artists’ work.*

Try it for 3 months
Get a free 3-month subscription* to the Art Store, when you purchase The Frame (2020). Limited time only.
* Visit https://www.samsung.com/us/shop/promotions/the-frame-art-store-promotion/ for details.
* Standard fees apply following the 3-month trial.
Curated just for you
Auto Curation
The Frame learns your taste in art and automatically recommends new artwork. It also keeps you informed of new and popular artists as they become available in the Art Store.


100% Color Volume with Quantum Dot*
With 100% Color Volume*, Quantum Dot Technology delivers over a billion shades of color that stay true-to-life without washing out at any level of brightness.
*QLED televisions can produce 100% Color Volume in the DCI-P3 color space, the format for most cinema screens and HDR movies for television.
Adjust to the mood of your content
Dual LED
Dual LED backlighting technology adjusts the color tone so you can watch it the way it was meant to be seen.

Gorgeous from all sides
No Gap Wall-Mount™ with One Invisible Connection™
The Frame looks like the real thing, hanging flush to the wall. Plus, with just one slim cable coming from the TV, you can enjoy your favorite content or art without distraction.*


Customize to your style
Studio Stand
Customize The Frame even further, with the ultra-chic studio stand to elevate style and interior décor.*

Collect your favorites
Favorites
Build your own personalized collection of favorite art pieces. Select and mark the pieces you like as favorites so you can easily access them all in one place.*

Frame your most-loved moments
My Collection
Easily upload and display your own photographs on The Frame via your smartphone using the SmartThings app or a USB flash drive.*

Make your photos unique
Filters
Transform your photos using pre-loaded filters to add your own personal flair.

Your art, your way
Mat Option
Customize the artwork even further with matting options to make it more realistic. Choose from 4 different mat layout options and a palette of 16 different colors to find the perfect fit.

Beyond the black screen
Ambient Mode+
Watch your TV virtually disappear into the walls of your home. Ambient Mode + mimics the wall behind it and elevates your space by turning the screen into décor, artwork, the weather, today’s headlines, and more.*

Surroundings change, picture stays perfect
Adaptive Picture
Whether in a sunlit living room or a darkened den, Adaptive Picture optimizes the TV by analyzing the picture and the room’s lighting conditions for an amazing picture – wherever and whenever you are watching.


Catch every word without distractions
Active Voice Amplifier (AVA)
Background noise from your home can disrupt your viewing experience. Active Voice Amplifier analyzes the ambient noise and enhances the voices in the scene so you can hear the dialogue clearly.

Rethink what Smart TV can do
Go beyond Smart TV with next-gen apps, super easy control, and a host of enhancements that elevate the TV watching experience.
Mirror your mobile device
Mobile Mirroring
Go from watching your favorite show on your mobile device to watching on The Frame TV with a bigger screen. Mirror content from your smartphone or tablet via SmartThings, or pair with your Apple devices to project via AirPlay 2.

Second screen on your big screen
Multi View
Multi View splits your TV screen in two, putting the content you’re watching on one side while mirroring your mobile screen on the other. Watch workout videos, check sports stats and more while watching your favorite show or game.*

Choose your voice assistant
Multiple Voice Assistants
Your favorite digital assistants (Alexa, Google Assistant and Bixby) are now directly integrated into the Frame – they let you control your TV with your voice, get information, and do so much more.¹


OneRemote for total control
OneRemote
The sleek and slim OneRemote automatically detects and controls all compatible connected devices and content.*
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