World’s No.1 TV
14 years running
“Beautifully Designed + World Class Technology… If you have a keen sense of design like myself, then this is the TV for you. Beautiful form meets pragmatic function…“
Your home, unlimited possibilties
360 All Round Design
Enjoy the view of your TV from all angles—and we don’t just mean the screen. The Serif looks beautiful from front to back, side to side, and can elegantly decorate any space.
Unlike conventional TVs, it doesn’t belong next to the wall
Detachable Floor Stand
Place The Serif anywhere in the room. It comes with an elegant easel stand that perfectly pairs with its stylish frame. Perfect for smaller spaces, the option to remove its legs makes it all the more versatile.
New ways to enjoy content
NFC on TV
When you need some music, just tap and listen.
Bring more than a billion colors to life
100% Color Volume with Quantum Dot*
With 100% Color Volume*, Quantum Dot Technology delivers over a billion shades of color that stay true-to-life without washing out at any level of brightness.
*QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.
*Compatibility with all HDR content is not guaranteed.
*The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.
Fits perfectly wherever you put it
Timeless, versatile design
‘I’ Shaped Design
The iconic “I’ shaped design, packaged in a slim frame turns The Serif into a statement piece in a way that no other TV can. The capital ‘I’ presents a bold look that’s certain to catch the eyes of any beholder.
Here’s how to install it
No tools? No problem
Transform the Serif by simply attaching or detaching the stand with just your hands.
Plus, some tips to hide the cables
Neatly manage all your cords for a clean look behind the back cover.
Specially created for The Serif by Ronan & Erwan Bouroullec, the new Ambient Mode+™ features two patterns inspired by the beauty of the natural world around us—a beautiful leaf and a textured fabric.
Beyond the black screen
Watch your TV virtually disappear into the walls of your home. Ambient Mode+ mimics the wall behind it and elevates your space by turning the screen into décor, artwork, the weather, today’s headlines, and more.
The Serif can be the center of a more convenient, connected lifestyle. It integrates seamlessly with smart speakers and mobile devices.
* A Samsung Account is required to set up the TV.
* Actual user experience may vary.
* Some features and functions provided by connected devices may not be supported or limited to use.
* Turn-on TV feature support may vary by model.
Mirrors all your experiences
All your devices, connected in seconds and in simpler way.